Led social strategy across Burger King’s social ecosystem, helping overhaul how the brand showed up in culture and connected with its fans. Under this new approach a single post, “The Bite”, became a breakout moment, generating 3B+ earned impressions and nearly 2M engagements on social alone. Additionally, it contributed to Burger King having its third-highest sales week in brand history.

During my tenure, Burger King also overtook Wendy’s to become the #2 QSR brand in the U.S., behind only McDonald’s.

Changed the entire QSR landscape with a single bite.